Evaluating social media in a historical context. Analyzing how the different layers of society perceive and use the social media which emerged in front of our eyes during the past decade. Studying the media, the alternative media and the social media considering their differences, similarities and common grounds with a critical approach. Understanding the meaning of social media for disciplines such as political science, sociology, anthropology, economics and arts.

Introduction to social media, social media types, social networks and network-based business models, legal aspects and ethics, marketing in social media, information management and blogs, forums, groups, communication, existing social networks.