The student will comprehend the place and importance of social media in the modern marketing concept. He/she will get to know social media and its history closely. Will know the distinctive features of social media and traditional media relationship. Students will learn about social media channels and ways of serving, and the relationship between advertising, retailing and politics in social media. At the same time, he will understand the advantages and disadvantages of social media marketing. They will be able to follow new concepts and new channels in social media marketing, and examine examples of blogs, microblogs, wikis and forums in social media marketing.

Understanding the social media marketing activities by comprehending the difference of social media from other media, learning about planning and development. The ability to use social media as a tool to contribute to the marketing process, as a part of the whole of marketing.