Information Package / Course Catalogue
| Course Code | : İPZ112 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to explain the importance of the international marketing and give information about foreign market conditions.
Increasing and developing foreign trade activities as a consequence of globalization will be analysed and marketing decisions and working of business canalizing foreign markets will be discussed. Basic concepts included in the course content are marketing, market and marketing strategies, international marketing principles, micro and macro marketing, consumer markets, corporate markets, international markets, measurement of markets, principles of target market distribution, marketing mix, goods and services, price, distribution canals, promotion, samples and implementations.