Information Package / Course Catalogue
Marketing Management
Course Code: BİY211
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students are required to complete their mandatory internships within the specified period (30 business days) and according to the rules stated in the Aydin Adnan Menderes University Sultanhisar Vocational School student internship guidelines.
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

The basic principles of marketing, concepts, process and transfer of models.

Course Content

Basic concepts of marketing, product, price, place and promotion activities.

Name of Lecturer(s)
Ins. Şinasi YAYLAGÜL
Learning Outcomes
1.To grasp the fundamental concepts of marketing and analyze the marketing environment.
2.To contribute to the development of marketing strategy.
3.To comprehend market segmentation and target market selection strategies.
4.To contribute to the determination of target market selection strategies.
5.To comprehend product, price, place (or distribution), and promotion decisions.
Recommended or Required Reading
1.Erdogan, B.Z. & Eroglu Hall, E. (2018). Pazarlama Yonetimi. Eskisehir: Anadolu Universitesi.
2.Mucuk, I. (2017). Pazarlama Ilkeleri (21st ed.). Istanbul: Turkmen Kitabevi.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Subject, Scope and Development of Marketing
Week 2 - Theoretical
Marketing Mix: Product, Price, Place and Promotion
Week 3 - Theoretical
Customer Desire-Need and Value Concepts
Week 4 - Theoretical
Marketing Environment
Week 5 - Theoretical
Consumer Markets and Consumer Behaviors
Week 6 - Theoretical
Industrial Markets and Purchasing Behavior
Week 7 - Theoretical
Marketing Management Process and Strategic Marketing Planning
Week 8 - Theoretical
Market Positioning
Week 9 - Theoretical
Product Management: Product Classification, Product Mixing Decisions
Week 10 - Theoretical
Product Management: Product Lifecycle, Branding, Packaging and Labeling
Week 11 - Theoretical
Pricing: Market Types and Pricing Purposes
Week 12 - Theoretical
Management of Price Decisions: Influencers of Pricing Decisions and Pricing Methods
Week 13 - Theoretical
Distribution Channels and Logistics
Week 14 - Theoretical
Marketing Communication Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142484
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)101
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
3
4
3
2
2
OÇ-2
5
5
5
3
4
3
2
2
OÇ-3
5
5
5
3
4
3
2
2
OÇ-4
5
5
5
3
4
3
2
2
OÇ-5
5
5
5
3
4
3
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026