Information Package / Course Catalogue
Personal Selling
Course Code: İPZ101
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To give new information and remove deficiency information about sales management.

Course Content

Planning of personal sales, functions and activities. Coordination and supervision of sales activities. Organization of the sales force. Selection and training of sales force representatives. Personal characteristics and duties of salespeople. Sales tracking and control.

Name of Lecturer(s)
Ins. Şinasi YAYLAGÜL
Learning Outcomes
1.Comprehending concept of sales assisstant and place of sales organization in the company
2.Contrubite to motivate for sales force
3.To contrubite to audit selling efforts.
4.To learn the determination of sales regions
5.To learn the determination of sales quotas
Recommended or Required Reading
1.TUNÇER, P., Satış Teknikleri, Adres Publishing
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and Features of Personal Selling
Week 2 - Theoretical
Philosophy of Personal Selling
Week 3 - Theoretical
Basic Information a Salesperson Must Have
Week 4 - Theoretical
Salesperson and Customer Relations
Week 5 - Theoretical
The Importance of Communication in Personal Selling
Week 6 - Theoretical
Communication Barriers in Personal Selling
Week 7 - Theoretical
Importance of Understanding Customer Needs, Question Techniques to be Used in Approaching the Customer
Week 8 - Theoretical
Customer Approach Techniques
Week 9 - Theoretical
Sales Presentation Mix
Week 10 - Theoretical
Presentation Strategies in Personal Sales
Week 11 - Theoretical
Types and Importance of Customer Objections
Week 12 - Theoretical
Attitude Towards Customer Objections
Week 13 - Theoretical
Close Selling Approaches
Week 14 - Theoretical
After Sales Customer Service
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination1617
Final Examination1819
TOTAL WORKLOAD (hours)44
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
4
5
4
5
4
5
3
5
5
5
4
5
5
4
OÇ-2
4
5
5
4
4
5
5
5
4
3
4
4
5
3
4
OÇ-3
5
4
5
5
5
4
5
5
4
5
5
5
4
5
5
OÇ-4
5
3
4
5
5
5
4
4
5
5
3
5
5
4
5
OÇ-5
4
4
4
5
4
4
5
4
5
4
4
5
5
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026