Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: İPZ201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

Teaching the marketing communications and the method of marketing communications.

Course Content

Marketing communication concept, Printing media advertising, Public relations, Future of marketing communication and Direct and database marketing.

Name of Lecturer(s)