Information Package / Course Catalogue
| Course Code | : İPZ207 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions. |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
Marketing managers give accurate and timely decisions about marketing, marketing strategy and tactics play an important role in providing competitive advantage and as soon as the determination of the effective the provision of the market, and this information is accurate methodsto analyze continuous data
Place of Marketing Research, marketing management, Scope andTypes of Research and Marketing Research Process DefiningResearch Problem
| Lec. Temur KURTASLAN |
| 1. | Concept of Marketing Research, Definition |
| 2. | Importance and Areas of Application |
| 3. | Relationship to Other Disciplines and Boundaries |
| 4. | Place of Organization |
| 5. | Definition of Research Process |
| 1. | Instructor Lecture Notes |
| 2. | Kurtuluş, Kemal (1998), Pazarlama Araştırmaları, 6. Basım Istanbul, Avcıol Basım Yayın |
| 3. | Yükselen, Cemal, (2000) Pazarlama Araştırmaları, Ankara, Detay Yayıncılık |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 21 | 0 | 21 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 4 | 5 | 3 | 3 | 3 | 5 | 3 | 5 | ||||
OÇ-2 | 5 | 3 | 3 | 5 | 3 | 3 | 3 | 5 | 3 | 3 | |||||
OÇ-3 | 5 | 3 | 5 | 5 | 3 | 3 | 4 | 3 | 5 | 3 | 5 | ||||
OÇ-4 | 5 | 3 | 5 | 4 | 3 | 3 | 3 | 5 | 3 | 5 | |||||
OÇ-5 | 5 | 3 | 5 | 5 | 3 | 3 | 4 | 3 | 5 | 3 | 5 | ||||