Information Package / Course Catalogue
| Course Code | : İPZ213 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions. |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
Nowadays a long- term understanding of the customer expectations is deemed necessary to assure competitive position in the markets.
Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.
| Ins. Şinasi YAYLAGÜL |
| 1. | Understanding consumer behaviour general model |
| 2. | Understanding the factors that affect consumer behaviours |
| 3. | To have information about consumer behaviour |
| 4. | Understanding factors that affect consumer behaviours: cultural, psychology and social |
| 5. | Understanding perception, learning, believe and attitude |
| 1. | Lecturers Lesson Notes |
| 2. | BARIŞ, G., ODABAŞI, Y., Tüketici Davranışları, MediaCat Kitapları |
| 3. | İSLAMOĞLU, A., ALTUNIŞIK,R., Tüketici Davranışları, Beta Yayınevi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 4 | 56 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 25 | 1 | 26 |
| TOTAL WORKLOAD (hours) | 98 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 3 | 5 | 3 | 5 | 5 | 5 | 4 | 3 | |||||
OÇ-2 | 5 | 3 | 5 | 5 | 3 | 5 | 5 | 3 | 4 | 4 | |||||
OÇ-3 | 5 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | |||||
OÇ-4 | 5 | 3 | 3 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | |||||
OÇ-5 | 5 | 3 | 5 | 5 | 3 | 5 | 5 | 5 | 4 | 3 | |||||