Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Yasemin COŞKUN

Ins. Şinasi YAYLAGÜL

Ins. Ümran GÜMÜŞ

Trademark Management

Course Code	: İPZ108
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 2

Objectives of the Course

Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.

Course Content

Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies

Name of Lecturer(s)