Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Yasemin COŞKUN

Ins. Şinasi YAYLAGÜL

Ins. Ümran GÜMÜŞ

Relationship Marketing

Course Code	: İPZ217
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

The student, according to industry and market establish long term relationships with consumers, a new addition to the customer to obtain understanding of customer loyalty in order to retain existing customers and get healthier, to manage customer relationships.

Course Content

The purpose of this course, as the assessment of consumer behaviour and the ability to gain long-term relationships.

Name of Lecturer(s)