Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Yasemin COŞKUN

Ins. Şinasi YAYLAGÜL

Ins. Ümran GÜMÜŞ

Modern Marketing Techniques

Course Code	: İPZ219
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

The purpose of the modern marketing techniques course ; marketing is to teach the new techniques.

Course Content

Traditional Marketing Approach, Guerilla Marketing, Marketing Types In point of Marketing Targets, Mega Marketing, Social Marketing, Combined Marketing, System Marketing

Name of Lecturer(s)