Information Package / Course Catalogue
| Course Code | : İPZ204 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course enables students to learn today's retailing sector. Working through a strategy of integrated companies that are not pre-designated and cannot keep up with the changing world and are striven in vain. This course is a complex strategic decision-making in today's changing retail environment, retailers are introducing how to approach planning to do, shows how the adaptation process should go through. Identifying the target customer base, information gathering, selecting store location, managing retailing companies, trade management, focuses on issues of pricing and customer relations.
Retail businesses recognize, to know the properties, classify, store layout enterprises, product diversification, the customer approaches the customer objections, the price and determine the subjects are given to say.
| Lec. Temur KURTASLAN |
| 1. | Allows retail businesses, and knows the properties of classes |
| 2. | This kind of product diversity in enterprises is dominated by the size of price adjustment, and customer relations |
| 3. | Retail enables enterprises and their own methods and style of communication methods creates |
| 4. | Practice what they learned |
| 5. | Contributes to the planning of retail communication program. |
| 1. | Lecturers Lesson Notes |
| 2. | AYDIN, K., Perakende Yönetiminin Temelleri, Nobel Yayın Dağıtım |
| 3. | Perakende Mağaza Yönetimi, Anadolu Üniversitesi Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Assignment | 2 | 5 | 0 | 10 |
| Midterm Examination | 1 | 12 | 1 | 13 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 5 | 3 | 3 | |||||||||||
OÇ-2 | 5 | 4 | 4 | 4 | 4 | 3 | |||||||||
OÇ-3 | 5 | 5 | 5 | 3 | |||||||||||
OÇ-4 | 5 | 5 | 4 | 5 | |||||||||||
OÇ-5 | |||||||||||||||