Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Yasemin COŞKUN

Ins. Şinasi YAYLAGÜL

Ins. Ümran GÜMÜŞ

Advertising

Course Code	: İPZ212
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.

Theory	: 2
Prt.	: 2
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

Advertising activities to teach in detail

Course Content

Description of advertisement and it’s historical development, The importance of advertisement from the point of marketing and in becoming brand, Advertisement places (areas), Advertisement effect models, Forming the ad campaigns.

Name of Lecturer(s)