Information Package / Course Catalogue
Strategic Management
Course Code: İKY203
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

Evaluation of internal and external environmental factors that affectbusinesses, knowing the advantages and weaknesses, identifyopportunities and threats faced in the business to provide the knowledge needed to identify strategies and policies to follow

Course Content

Strategies for planning the necessary research, investigation, review and implementation phase of reviews before applying any kind within the organization and top management concerning the processes ofstructural precautions include covering

Name of Lecturer(s)
Assoc. Prof. Özge KOCAKULA
Learning Outcomes
1.competitive advantage to sustain life and provide long-termbusiness with the concepts, theoretical and practical managementprocesses, identify, and the application will be able to comprehendthe relationships
2.Taking into account the external environment and internalenvironment where businesses operate with the systems approachto analyze, comprehend, and long-term solutions to problems thatcan generate the
3.Accepted in business and corporate governance principles of professional ethics and responsibility in the light of their businessand long-term management will be able to comprehend.
4. Learns Business Management (Competition) Strategies Developed at Business Level.
5. Business Structures and Systems Learns the techniques used in practice.
Recommended or Required Reading
1.Instructor Lecture Notes
2.Prof.Dr. Erol Eren-Stratejik Yönetim ve İşletme Politikası
3.Prof.Dr. Esin Ergin-İşletme Politikası
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Strategic Management Course
Week 2 - Theoretical
Core Concepts of Strategic Management
Week 3 - Theoretical
External Environment Analysis
Week 4 - Theoretical
Business analysis
Week 5 - Theoretical
Business analysis techniques
Week 6 - Theoretical
Opportunities and Limitations of the Close Business Environment and the Sector
Week 7 - Theoretical
Measurement of Environmental Factors
Week 8 - Theoretical
Organizational Orientation
Week 9 - Theoretical
SWOT Analysis
Week 10 - Theoretical
Introduction to Business Management /Competitive Strategies
Week 11 - Theoretical
The functional strategies
Week 12 - Theoretical
Techniques in management practice
Week 13 - Theoretical
Strategic Practices, Management Style, Shared Values
Week 14 - Theoretical
Strategic Evaluation and Control
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140456
Midterm Examination120121
Final Examination120121
TOTAL WORKLOAD (hours)98
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
4
5
3
4
3
3
5
OÇ-2
4
5
3
5
3
3
5
OÇ-3
5
5
3
5
3
4
5
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026