Information Package / Course Catalogue
Electronic Marketing
Course Code: İPZ211
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Aim of this lesson is transfered new economi and marketing process in the new economi

Course Content

New economy, internet and basic concepts, Marketing in the new wconomi and future of marketing, E-product, E-price, E-promotion, E-place

Name of Lecturer(s)
Ins. Zafer ŞANLI
Learning Outcomes
1.Comprehending the basic concepts of electronic marketing
2.Contrubite to develop marketing strategy in the electronic field
3.Contrubite to develop product strategy in the electronic field
4.Contrubite to develop price strategy in the electronic field
5.Contrubite to develop promotion strategy in the electronic field
6.Contrubite to develop place strategy in the electronic field
7.Contrubite to develop confidence and reliability in the electronic field
Recommended or Required Reading
1.İbrahim Kırcova, İnternette Pazarlama, İstanbul,1997
2.Ramazan Aksoy, İnternet Ortamında Pazarlama, Ankara, Seçkin Yayınları, 2006
Weekly Detailed Course Contents
Week 1 - Theoretical
New economy, internet and basic concepts
Week 1 - Preparation Work
Examination of course materials
Week 2 - Theoretical
Marketing in the new wconomi and future of marketing
Week 2 - Preparation Work
Examination of course materials
Week 3 - Theoretical
Development of marketing approach
Week 3 - Preparation Work
Examination of course materials
Week 4 - Theoretical
Environment of internet and web
Week 4 - Preparation Work
Examination of course materials
Week 5 - Theoretical
Strategic motivation elements of marketing in the internet
Week 5 - Preparation Work
Examination of course materials
Week 6 - Theoretical
Electronic competition
Week 6 - Preparation Work
Examination of course materials
Week 7 - Theoretical
Electronic concumer
Week 7 - Preparation Work
Examination of course materials
Week 8 - Preparation Work
Preparation for midterm exam
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Information systems and e-marketing research
Week 9 - Preparation Work
Examination of course materials
Week 10 - Theoretical
E-product
Week 10 - Preparation Work
Examination of course materials
Week 11 - Theoretical
E-price
Week 11 - Preparation Work
Examination of course materials
Week 12 - Theoretical
E-place
Week 12 - Preparation Work
Examination of course materials
Week 13 - Theoretical
E-promotion
Week 13 - Preparation Work
Examination of course materials
Week 14 - Theoretical
Security and realibility
Week 14 - Preparation Work
Examination of course materials
Week 15 - Theoretical
Case study
Week 15 - Preparation Work
Examination of course materials
Week 16 - Preparation Work
Preparation for final exam
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination19110
Final Examination111112
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
3
3
3
OÇ-2
3
3
3
OÇ-3
3
3
3
OÇ-4
3
3
3
OÇ-5
3
3
3
OÇ-6
3
3
3
OÇ-7
3
3
3
Adnan Menderes University - Information Package / Course Catalogue