Information Package / Course Catalogue
| Course Code | : BSO251 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The services carry out marketing and sales activities. To display what services are and identify trends in the service sector, explain new concepts and main decision points of service sector and service marketing, display the need for services marketing and why the need has developed and accelerated over the last years.
Bu dersin içeriği, hizmet pazarlaması kavramının tanımı ile çeşitli hizmet sektörlerinin gözden geçirilmesi, hizmet pazarlama sürecinin elemanları olan hizmet pazarlaması karma elemanlarının ele alınması, hizmet işletmelerinde müşteri şikayetleri ve müşteri tutma yolları ve konuların bunlara ilişkin örnek olaylarla pekiştirilmesi ve tartışma fırsatı yaratılmasıdır.
| Ins. Zeliha Semra KILINÇ SARAÇOĞLU |
| 1. | Explain the properties of banking services |
| 2. | Banking service planning and strategies to explain |
| 3. | 3) Services of the Bank to explain the price determination |
| 4. | Knows, develops and maintains relationships with service customers |
| 5. | Performs analysis and applications on e-service. |
| 1. | . |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 14 | 2 | 16 |
| Final Examination | 1 | 14 | 2 | 16 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 5 | 5 | 5 | 3 | 2 | 5 | 3 |
OÇ-2 | 4 | 5 | 3 | 4 | 5 | 4 | 5 | 4 |
OÇ-3 | 3 | 3 | 4 | 5 | 4 | 5 | 4 | 3 |
OÇ-4 | 5 | 3 | 4 | 4 | 5 | 4 | 5 | 5 |
OÇ-5 | 4 | 5 | 3 | 4 | 5 | 4 | 5 | 4 |