Information Package / Course Catalogue
Consumer Behaviors
Course Code: PSY101
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Explain the various components of consumer behavior and evaluate them for the development of marketing practices in non-profit and / or non-profit organizations.

Course Content

Interpreting the effects of consumers on marketing efforts and the effects of marketing efforts on consumers.

Name of Lecturer(s)