Information Package / Course Catalogue
Tourism Marketing
Course Code: TRZM201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

It is aimed to gain knowledge and qualifications related to marketing principles for accommodation, travel and food & beverage establishments

Course Content

Introducing tourism marketing, marketing mix, tourism market, touristic product, promotion and publicity in tourism.

Name of Lecturer(s)
Ins. Betül YEŞİLTEPE ERKAYIRAN
Learning Outcomes
1.Apprehending tourism marketing
2.Apprehending marketing mix in tourism
3.Clarifying marketing research
4.To learn marketing information system
5.To comprehend the tourist product
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of marketing
Week 2 - Theoretical
Introducing tourism marketing
Week 3 - Theoretical
Marketing information system
Week 4 - Theoretical
Tourism market
Week 5 - Theoretical
Marketing mix
Week 6 - Theoretical
Tourism product
Week 7 - Theoretical
Pricing tourism product
Week 8 - Intermediate Exam
Mid term exam
Week 9 - Theoretical
Distributing tourism product
Week 10 - Theoretical
Promoting tourism product
Week 11 - Theoretical
Publicity for tourism
Week 12 - Theoretical
People, physical evidences and process in tourism
Week 13 - Theoretical
Marketing research in tourism
Week 14 - Theoretical
Marketing policy in tourism
Week 15 - Theoretical
International tourism marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment120121
Midterm Examination110111
Final Examination111112
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue