Information Package / Course Catalogue
Crisis Communication and Management
Course Code: BYY229
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Taking measures to prevent possible crises, eliminating the factors that may cause a crisis, producing solutions, crisis management, sharing solutions and developments with the target audience constitute the subject of crisis communication. It is aimed to examine all these details about the crisis within the scope of this course.

Course Content

A crisis is a special situation that threatens an organization's goals, jeopardizes the organization's existence, and requires an organization to react quickly. The most distinctive feature of the crisis is that it occurs at an unexpected time. During the crisis, the reputation of the organization is damaged and the time for resolution is very limited. Crisis communication, on the other hand, is the whole of the communication strategy and tactics to be followed in the crisis period. In other words, taking measures to prevent possible crises, eliminating the factors that may cause a crisis, producing solutions, crisis management, sharing solutions and developments with the target audience constitute the subject of crisis communication. All these details about the crisis will be discussed in this course.

Name of Lecturer(s)
Lec. Berkin HANAYLI
Learning Outcomes
1.They learn the Concept of Crisis and Factors That Create Crisis in Terms of Businesses.
2.Recognize the Stages and Effects of the Crisis Process and the Concept of Crisis Management.
3.They have information about the Crisis Response Process.
4.They know what the Pre-Crisis Activities are.
5.They will have information about the Works to be Done in the Time of Crisis.
Recommended or Required Reading
1.Crisis Communication, Mine Şimşek NARBAY
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept of Crisis and Crisis Factors for Businesses
Week 2 - Theoretical
The Concept of Crisis and Crisis Factors for Businesses
Week 3 - Theoretical
Stages of the Crisis Process, Effects and Concept of Crisis Management
Week 4 - Theoretical
Crisis Response Process
Week 5 - Theoretical
Crisis Response Process
Week 6 - Theoretical
Pre-Crisis Studies
Week 7 - Theoretical
Activities to be Done in a Time of Crisis
Week 8 - Theoretical
Activities to be Done in a Time of Crisis, (Midterm exam evaluation)
Week 9 - Theoretical
Post-Crisis Management and Case Studies
Week 10 - Theoretical
Post-Crisis Management and Case Studies
Week 11 - Theoretical
Crisis Communication Process
Week 12 - Theoretical
Crisis Communication Process
Week 13 - Theoretical
New Media in Crisis Communication
Week 14 - Theoretical
New Media in Crisis Communication
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment100110
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
3
4
3
4
3
5
4
3
OÇ-2
4
5
5
4
3
3
4
4
4
OÇ-3
5
5
3
3
4
4
3
3
4
OÇ-4
4
4
3
4
5
4
5
4
5
OÇ-5
4
4
5
5
5
4
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026