Information Package / Course Catalogue
Customer Relationship Management
Course Code: BYY115
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

The course aims to provide students with theoretical and practical knowledge that will enable them to be successful in the future positions in service departments of enterprises producing goods in service producing enterprises.

Course Content

These derste students are aimed to examine and evaluate the applications in the sector in line with the information they provide, in the service sector, in the service sector, to provide the theoretical background about customer service management, increasing customer satisfaction, providing customer loyalty.

Name of Lecturer(s)