Information Package / Course Catalogue
| Course Code | : BYY119 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
To enable students to recognize the corporate identities of businesses and the processes to be followed in the creation of this corporate identity.
Public Relations is also called corporate communication, especially in Europe. Internal and external communication is carried out by corporate communication. In this context, the basics of corporate communication and the tasks undertaken in companies will be discussed.
| Ins. İsmet ANIK BAYSAL |
| 1. | Learns the concept of corporate communication. |
| 2. | Learns the concept of corporate identity. |
| 3. | Learns how to communicate in risk and crisis situations. |
| 4. | Learns how to communicate with the customer. |
| 5. | Learns the concept of brand management. |
| 1. | Corporate Communication From Theory to Practice - Z. Beril Akıncı Vural |
| 2. | Corporate Communication - Banu Karsak |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 10 | 0 | 1 | 10 |
| Term Project | 25 | 0 | 2 | 50 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |
OÇ-2 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | |
OÇ-3 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | |
OÇ-4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | |
OÇ-5 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | |