Information Package / Course Catalogue
| Course Code | : BAS211 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to teach students customer relationship concepts such as customer retention, customer acquisition, customer relationship measurement.
Developing Customer Relations: Concept and characteristics of customer relations; New Dimensions of Customer Relationships: Total quality in sales and marketing management, Creating value for the customer
| Ins. Senem ÖZGİRGİN VARDAR |
| 1. | Dominates the process of Customer Relationship Management. |
| 2. | Customer retention and lost customer acquisition programs Comprehending |
| 3. | Define customer value management process |
| 4. | Define customer complaints management |
| 5. | Knows customer service systems. |
| 1. | Customer Relationship Management in Sales and Marketing ,Yavuz Odabaşı |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Individual Work | 14 | 0 | 1 | 14 |
| Midterm Examination | 1 | 13 | 0 | 13 |
| Final Examination | 1 | 20 | 0 | 20 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | |
OÇ-1 | 3 | 1 | 4 | 4 | 4 | 4 | 4 |
OÇ-2 | 3 | 3 | 3 | 4 | 4 | 5 | 5 |
OÇ-3 | 1 | 1 | 3 | 4 | 4 | 4 | 4 |
OÇ-4 | 2 | 2 | 3 | 4 | 4 | 4 | 4 |
OÇ-5 | 3 | 3 | 3 | 4 | 5 | 4 | 4 |