Information Package / Course Catalogue
| Course Code | : BAS117 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The aim of the course is to provide access to information, communication with the environment, all kinds of goods and services, and not to be outside of this dynamic system, but to help to choose online advertising and marketing channels suitable for all kinds of ideas, products and services. size, market unexplored opportunities, threats brief (SWOT) to give an idea about, real-life digital marketing examples to give examples, to reach the goal you want your business to achieve the power of the Internet to provide the necessary tools-tools.
Understand digital marketing, Define your digital marketing strategy, Understand digital consumers, Build an effective website, Understand the importance of search engines, Understand social media, Understand mobile marketing, Understand online public relations.
| Ins. Mustafa Seçkin AYDIN |
| 1. | Learns the differences between traditional, modern and digital marketing. |
| 2. | Recognize concepts such as SEO, SEM, PPC. |
| 3. | Know the importance of search engines and what you need to build an effective website. |
| 4. | Recognizes mobile marketing, social media and realizes the necessity of being online. |
| 5. | Understands the necessity of digital marketing. |
| 1. | Digital Marketing, Damian Ryan, Kültür Publishing, 2017. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Assignment | 1 | 1 | 1 | 2 |
| Midterm Examination | 1 | 4 | 1 | 5 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 55 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | |
OÇ-1 | 4 | 4 | 4 | 4 | 4 | ||
OÇ-2 | 4 | 5 | 4 | 5 | 4 | ||
OÇ-3 | 5 | 4 | 4 | 5 | 4 | ||
OÇ-4 | 4 | 5 | 4 | 5 | 4 | ||
OÇ-5 | 5 | 4 | 5 | 4 | 5 | ||