The student will be able to determine the marketing understanding by analyzing the current marketing understanding of the business, to analyze the marketing environment according to the sector and target market in which it operates, to determine the variables that the business cannot control, to evaluate the market segments, to contribute to the determination of the appropriate segments as the target market, to contribute to the differentiation and positioning of the product. To be able to find the product life cycle, to take measures to increase sales, to help determine and manage the price according to the market structure, competitive situation and business objectives, to help create the promotion mix according to the target market, to determine the marketing channels, to design the channel and to choose the most appropriate channel system. aims to contribute.

Marketing concept, marketing concept and trends, marketing environment, marketing research and information system, consumer and industrial markets, market segmentation, targeting, positioning and sales forecasting, product, price, promotion (marketing communication), personal selling and sales development, distribution, internet marketing and direct marketing, organization in marketing management, implementation and control, service marketing, international marketing etc. subject content.