Information Package / Course Catalogue
Consumer Behavior
Course Code: BAS225
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

To enable students to learn about consumer behavior, causes, factors affecting consumer behavior, consumption strategies, consumer reactions and consumer psychology. To learn what needs to be known about consumers and to evaluate the data to be obtained, to produce better and more efficient services to consumers.

Course Content

Basic concepts of consumer awareness, the place and importance of consumer behavior in marketing, factors affecting consumer behavior, consumer behavior characteristics and behavior models etc. subject content.

Name of Lecturer(s)
Ins. Mustafa Seçkin AYDIN
Learning Outcomes
1.Student explains the concept of consumer behavior.
2.Student explains the reasons for consumer behavior.
3.Student comprehends the effects of consumer behavior on marketing decisions.
4.Student can interpret consumer analysis.
5.Student can guide consumer behavior.
6.Student applies marketing personnel according to consumer behavior.
7.Student evaluates the purchasing decision process.
8.Student analyzes the factors affecting the consumer's purchasing decision.
Recommended or Required Reading
1.1- Tüketici Davranışı; Yavuz Odabaşı/Gülfidan Barış, MediaCat Publishing
2.2- Tüketici Davranışları, Ahmet İSLAMOĞLU, Remzi ALTUNIŞIK, Beta Publishing
Weekly Detailed Course Contents
Week 1 - Theoretical
Consumer Behavior Concept and Characteristics
Week 2 - Theoretical
Characteristics of Consumer Behavior and Its Importance in Marketing
Week 3 - Theoretical
Cultural Factors Affecting Consumer Behaviors
Week 4 - Theoretical
Personal Factors Affecting Consumer Behaviors
Week 5 - Theoretical
Social Factors Affecting Consumer Behaviors
Week 6 - Theoretical
Psychological Factors Affecting Consumer Behaviors
Week 7 - Theoretical
General review before midterm
Week 8 - Intermediate Exam
Consumer Behaviour Research Methods (Midterm Exam)
Week 9 - Theoretical
Consumer Purchase Decision
Week 10 - Theoretical
Post-Purchase Behaviors
Week 11 - Theoretical
Consumer Behavior Models
Week 12 - Theoretical
Consumer Behavior Models
Week 13 - Theoretical
Modern Consumer Behavior Models
Week 14 - Theoretical
Modern Consumer Behavior Models
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment210326
Midterm Examination1707
Final Examination114014
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
5
2
3
2
2
3
2
OÇ-2
4
2
4
2
2
3
2
OÇ-3
4
2
5
2
2
2
2
OÇ-4
4
3
5
2
3
4
3
OÇ-5
3
3
4
2
3
4
3
OÇ-6
5
3
5
2
3
4
4
OÇ-7
4
3
5
2
2
3
4
OÇ-8
4
4
5
2
4
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026