
| Course Code | : MSİ102 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
From the idea of ??a making the individual useful to society ulaşıl, which is the general aim of the training activities, the closest specific objective to be reached in the marketing principles course is; To examine the concept of id marketing kavram which is accepted as the main factor in the success of enterprises in today's competitive world and to teach basic information about marketing. In this way, the students learn how to use this information in business life and what they can do with this information.
The concept of marketing, the analysis of classical and modern marketing concepts, the concept of supply and demand, the factors affecting supply and demand in agricultural products, the determination of price formation.