Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

International Marketing

Course Code	: EF414
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

Providing theoretical background on global marketing mix decisions , evaluation of literature and offer research proposals

Course Content

international marketing and provides an understanding of domestic and foreign environmental factors or forces affecting the global operations of a business.

Name of Lecturer(s)