The aim of this course is to teach marketing planning, organization, coordination, execution and control functions which are the basic principles of management in the process of implementing marketing activities for the purpose, to explain the changes and developments in the field of marketing in the new economy process and to evaluate the new marketing terms in terms of application.

Marketing system; marketing environment; determining the place and importance of the marketing system in the organization. Consumer behavior; producer, seller and government markets; market segmentation; market forecasting; growth and competitive strategy; marketing organization; market planning; product policy, new product, price, distribution channel, sales promotion and sales force decisions; marketing control; social, legal and ethical issues in marketing.