Information Package / Course Catalogue
Hotel Management
Course Code: TUİ418
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

To recognize current trends in hotel management, to recognize the importance of information technology and physical evidence management in the hotels.

Course Content

Analysis of the need for new IT systems and physical evidence for the hotels, coverage of online business, new sales opportunities and service compensation methods

Name of Lecturer(s)
Prof. Osman Nuri ÖZDOĞAN
Learning Outcomes
1.Having information about the new automation technologies that are needed by the hotels
2.Being aware of the importance of atmospheric elements in the hotels
3.Understanding the needs and demands of online consumers in terms of lodging
4.Having information on current topics in terms of hotel management
5.Understanding the relations of hotels with official institutions
Recommended or Required Reading
1.Otel İşletmelerinin Yönetimi (Orhan Batman)
Weekly Detailed Course Contents
Week 1 - Theoretical
Structure ,scope and future of the accommodation industry – and overview
Week 2 - Theoretical
Trends in the use of automation technology in the hotels I - Analyzing current information needs
Week 3 - Theoretical
Trends in the use of automation technology in the hotels II - Collection Information of computer systems
Week 4 - Theoretical
Trends in the use of automation technology in the hotels III - Installation factors
Week 5 - Theoretical
Mod Hotel Software Practice I
Week 6 - Theoretical
Mod Hotel Software Practice II
Week 7 - Theoretical
Retail and wholesale approaches to hotels I - Online consumer.
Week 8 - Theoretical
Retail and wholesale approaches to hotels II - Promises and challenges of online marketing.
Week 9 - Intermediate Exam
Midterm exam
Week 10 - Theoretical
Creating atmosphere in the hotels I - Visual perception channel
Week 11 - Theoretical
Creating atmospheres in the hotels II - Auditory perception channel
Week 12 - Theoretical
Creating atmosphere in the hotels III - Tactile and gustatory perception channel
Week 13 - Theoretical
Remedy for service failure at the hotel
Week 14 - Theoretical
Coordination of MICE activities
Week 15 - Theoretical
Value chain at the hotels
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination1314
Final Examination1314
TOTAL WORKLOAD (hours)78
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
5
OÇ-2
5
5
5
5
OÇ-3
5
5
5
5
OÇ-4
5
5
5
5
OÇ-5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026