Information Package / Course Catalogue
| Course Code | : TUİ342 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Keeping comsumers’ expectations and needs in mind,skills and information needed for marketing techniques and marketing management will be taught.
Marketing power planning, education of the salesmen, management of marketing activities, evaloution of it by using five factors, steps of marketing process.
| Lec. Muhammed BAYKAL |
| 1. | Evalouting five basic factors of management activities. |
| 2. | 2.Selecting marketing power team, educating them,deciding their salaries, motivating, supervising. |
| 3. | Efficient marketing techniques. |
| 4. | Learning how to communicate with the customer through sales-oriented communication. |
| 5. | Having information about e-sales methods |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Lecture - Practice | 1 | 0 | 6 | 6 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 6 | 1 | 7 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | ||||||||||||||
OÇ-2 | 5 | ||||||||||||||
OÇ-3 | 5 | ||||||||||||||
OÇ-4 | 5 | ||||||||||||||
OÇ-5 | 5 | ||||||||||||||