Information Package / Course Catalogue
Marketing
Course Code: TUİ303
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the lesson is to train students that are capable of analysing and studying basic marketing activities in terms of Turkey and World practice.

Course Content

Students takingthiscoursearegoingto be informed of basicmarketingprincipalsthat is requiredfortourismmarkettingcourse of springterm.

Name of Lecturer(s)
Assoc. Prof. Ahu YAZICI AYYILDIZ
Learning Outcomes
1.To be able to identify the differences between marketing and the basic marketing concepts such as marketing components,sales and promotion,
2.To be able to recognize the differences between consumers and customers,
3.To be able to recognize consumer behaviors and internal and external factors forming this kind of behaviours,
4.To be able to define the processes customers go through while purchasing goods,
5.To be able to apply the communication techniques in the course of carrying out the marketing activities
6.Is informed about persuasion methods.
Recommended or Required Reading
1.Erdoğan Koç (2011), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık, Ankara.
2.Vance Oakley Packard (2006), Çaktırmadan İkna, MediaCat Kitapları, İstanbul.
3.Martin Lindstrom (2009), Buyology, Optimist Yayın Dağıtım, İstanbul.
4.Melike Demirbağ Kaplan ve Tunçdan Baltacıoğlu (2007), İyi İletişim = İyi Pazarlama, MediaCat Kitapları, İstanbul.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to consumer behaviour
Week 2 - Theoretical
Introduction to marketing
Week 3 - Theoretical
Perception, learning and memory
Week 4 - Theoretical
Motivation and involvement
Week 5 - Theoretical
Attitudes
Week 6 - Theoretical
Self-respect and personality
Week 7 - Theoretical
Values, Life styles and culture
Week 8 - Theoretical
Referance groups
Week 9 - Theoretical
Family and gender
Week 10 - Theoretical
The process of purchasing consideration
Week 11 - Theoretical
Process of purchasing consideration
Week 12 - Theoretical
Marketing communication
Week 13 - Theoretical
Persuasion methods
Week 14 - Theoretical
General review will be done and deficiencies will be made up for.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment2306
Midterm Examination1819
Final Examination112113
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
OÇ-6
5
Adnan Menderes University - Information Package / Course Catalogue
2026