Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Food Marketing

Course Code	: FE432
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: English
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of the course is to provide students with general information about the concept of marketing, to provide information about important topics in the marketing of food products, such as market characteristics, market segmentation, consumer behavior and demands in the market, important points in new product development and product promotion, and digital and international marketing.

Course Content

General marketing techniques, determining the target market, marketing strategies, distribution channels, global and digital marketing.

Name of Lecturer(s)

Lec. Edibe Seda ERTEN

Learning Outcomes

1.	Explains the importance of food marketing in the field of food engineering
2.	Learns general marketing techniques used in the food industry
3.	Explains marketing organization and channels
4.	Learns about global and digital marketing techniques
5.	Acquires the ability to design marketing systems, departments and processes that will meet the requirements for effective market research

Recommended or Required Reading

1.	Stone, Marilyn A., and John Desmond. Fundamentals of marketing. Routledge, 2007.
2.	Burnett, J. (2011). Introducing Marketing. The Global Text Project.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to marketing and food marketing

Week 2 - Theoretical

Marketing Functions and Marketing Mix

Week 3 - Theoretical

Marketing Research

Week 4 - Theoretical

Consumer, Market and Market Characteristics

Week 5 - Theoretical

Consumer, Market and Market Characteristics

Week 6 - Theoretical

Market Segmentation and Target Market Selection

Week 7 - Theoretical

Market Segmentation and Target Market Selection

Week 8 - Theoretical

New Product Planning and Development

Week 9 - Theoretical

Promotion

Week 10 - Theoretical

Pricing and Promotion

Week 11 - Theoretical

Distribution

Week 12 - Theoretical

Digital Marketing

Week 13 - Theoretical

International Marketing

Week 14 - Theoretical

Marketing plan-student presentations

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%30
Final Examination	1	%40
Attending Lectures	1	%5
Assignment	1	%25

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	2	42
Assignment	1	5	1	6
Reading	14	0	1	14
Individual Work	2	0	15	30
Midterm Examination	1	2	1	3
Final Examination	1	4	1	5
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11
OÇ-1	2					4			2
OÇ-2	2					4				4
OÇ-3	2					3			3		3
OÇ-4	2									3	4
OÇ-5								3	4	4	4

Person Responsible for Information Package