Information Package / Course Catalogue
Media Literacy and Education
Course Code: SBÖ455
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Students ' television, radio, print media, internet etc. to gain the ability to analyze, evaluate and communicate messages in media, as well as to gain critical perspectives on written, visual and audio media.

Course Content

1-media literacy, communication process and types 2-Mass Communication from communication to communication 3-structure of media institutions 4-media message creation: coding and decoding 5-phenomenon of magazine 6-popular culture 7-media literacy experiences of countries 8-theories of Media Literacy 9-principles of media literacy 10-media literacy in Turkey 11-Case Study Analysis; audience and sensationalism 12-case study

Name of Lecturer(s)
Res. Assist. Alaattin ARIKAN
Learning Outcomes
1.Understand the importance of media literacy.
2.Recognizes mass media
3.Understand the evolution and effects of media organs in the historical process
4.Analyzes the effects of media on individual and society.
5.Analyzes different theories, approaches and discussions in media literacy.
Recommended or Required Reading
1.Öztürk, Cemil ve Otluoğlu, Rahmi. (2002). Sosyal Bilgiler Öğretiminde Edebi Ürünler ve Yazılı Materyaller, Pegem Akademi Yayınları. Ankara
2.Arvas, Ahmet Sırrı (2004). Ottoman, Historical Thought Books. Istanbul.
3.Şeker, Mustafa (2018). Değer Sizseniz Değer Sizsiniz. Babıali Kültür Yayıncılık, İstanbul.
4.Oral, Ertuğrul (2002). Tarihimizden nükteler, Veli Yayınları. İstanbul. -Kaplan, Mehmet.(1995) Hikâye Tahlilleri, Dergah Yayın. İstanbul
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction And Media Literacy Course Information
Week 2 - Theoretical
Introduction to audiovisual literacy
Week 3 - Theoretical
Responsibilities Of Media And The Importance Of Conscious Media Literacy
Week 4 - Theoretical
Introduction To Semiotics And Indicator Analysis
Week 5 - Theoretical
Definition Of Media Literacy Ad Banner Analysis
Week 6 - Theoretical
Critical media literacy historical background and ideology
Week 7 - Theoretical
Why Is Media Literacy Education Necessary?
Week 8 - Theoretical
Ad And Ad Analysis (intermediate)
Week 9 - Theoretical
Ad And Ad Analysis
Week 10 - Theoretical
Visual Forms And Effects Of Media
Week 11 - Theoretical
How should we read and evaluate the news? How to ensure regular follow-up of columnists and agenda?
Week 12 - Theoretical
The movies, the series and the place in our lives. What is the full value of movies and shows in real life? Requirements to be conscious audience…
Week 13 - Theoretical
Social media use in Turkey and in the world...
Week 14 - Theoretical
The effects of social, visual and written media on Turkish cultural life and family factor, case studies and discussion
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment1088
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
OÇ-2
4
5
OÇ-3
OÇ-4
5
5
5
OÇ-5
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026