Information Package / Course Catalogue
General Business
Course Code: ISL111
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to enable students to understand the basic concepts, principles, and functions of business; to gain a general perspective on key areas such as management, marketing, accounting, finance, production, and human resources; and to analyze the interrelationships among these fields.

Course Content

General principles and concepts, the origin and historical development of the business, objectives of business , place and classification of business in economy, fact of growth at enterprises, the organization of business, business environment, factors affecting the choice of location of business organization, the costs and revenues of the business, business productivity, the functions of business.

Name of Lecturer(s)
Lec. Mustafa DOĞANER
Learning Outcomes
1.Defines the fundamental concepts, principles, and functions of business.
2.Explains the basic characteristics of core business areas such as management, marketing, accounting, finance, production, and human resources.
3.Analyzes the interrelationships among various business functions.
4.Interprets basic business decisions in accordance with the dynamics of the business environment.
5.Performs case analyses related to basic business processes and offers solution proposals.
6.Communicates business-related knowledge effectively in written and oral form.
Recommended or Required Reading
1.Celaleddin Serinkan (Editör) ; İşletme Bilimine Giriş, Kaf Kitap Kafe Yayınları, Denizli, 2021.
2.İsmet Mucuk; Modern işletmecilik, Türkmen Kitabevi
3.Eyüp Aktepe, Genel İşletme, Nobel Yayıncılık
4.Mümin Ertürk, İşletme Biliminin Temel İlkeleri, Beta Yayınları
5.M. Şerif Şimşek& Adnan Çelik, Genel İşletme, Eğitim Yayınevi
6.S. Kadri Mirze, İşletme, Literatür Ders Kitaplar
7.Louis E. Boone&David L. Kurtz ( Çeviri Editörü: Azmi Yalçın) Çağdaş İşletme, Nobel Yayınları
8.İşletme İlkeleri, Anadolu Üniversitesi AÖF Yayın No: 2709
9.Girişimcilik Kitabı, Garanti Bankası, Ücretsiz Yayını.
Weekly Detailed Course Contents
Week 1 - Theoretical
FUNDAMENTAL CONCEPTS AND HISTORICAL PROCESS IN BUSINESS ADMINISTRATION
Week 2 - Theoretical
OBJECTIVES AND ENVIRONMENT OF THE BUSINESS
Week 3 - Theoretical
CLASSIFICATION OF BUSINESSES
Week 4 - Theoretical
FOUNDATION AND GROWTH IN BUSINESSES
Week 5 - Theoretical
INTER-ENTERPRISE AGREEMENTS
Week 6 - Theoretical
MANAGEMENT AND ORGANIZING ACTIVITY
Week 7 - Theoretical
PRODUCTION MANAGEMENT
Week 8 - Theoretical
MARKETING MANAGEMENT
Week 9 - Theoretical
HUMAN RESOURCES MANAGEMENT
Week 10 - Theoretical
ACCOUNTING AND FINANCE FUNCTION
Week 11 - Theoretical
PUBLIC RELATIONS
Week 12 - Theoretical
INNOVATION MANAGEMENT AND R&D
Week 13 - Theoretical
NEW TOPICS IN MANAGEMENT
Week 14 - Theoretical
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Midterm Examination130131
Final Examination135136
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
4
2
2
5
2
1
1
2
1
2
3
3
OÇ-2
4
2
2
5
2
1
1
2
1
2
3
3
OÇ-3
4
3
3
5
3
2
2
3
1
3
4
3
OÇ-4
4
3
3
5
3
2
2
3
1
3
4
4
OÇ-5
4
3
3
5
3
2
2
3
1
4
5
4
OÇ-6
3
2
2
4
2
1
1
5
1
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026