Information Package / Course Catalogue
| Course Code | : ISL205 |
| Course Type | : Non Departmental Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
It aims to understand the concepts and phenomena that form the basis of marketing, to be able to understand and interpret consumer behaviors and to use them in shaping marketing programs, and to analyze the places and interactions of basic marketing components in the marketing process.
basic concepts, changes in marketing approach, market and marketing types, principles of marketing planning, micro and macro environment of marketing, consumer markets, corporate markets, international markets, market computation, the target market segmentation principles, marketing mix, products and services, price, location and distribution channels, promotion, case studies and practices.
| Lec. Esma ACAYIP |
| Lec. Mustafa DOĞANER |
| 1. | Defines the basic concepts and functions of marketing. |
| 2. | Explains the components of the marketing mix (product, price, place, promotion). |
| 3. | Analyzes the factors affecting consumer behavior. |
| 4. | Evaluates market segmentation and targeting strategies. |
| 5. | Explains fundamental marketing strategies with examples. |
| 6. | Recognizes and interprets current marketing trends. |
| 1. | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 2. | Cemal Yükselen, Pazarlama--djitalleşme sürecinde ilkeler-yönetim-örnek olaylar -Detay Yayıncılık-2019, Ankara |
| 3. | Philip Kotler&Garry Armstrong, (Çeviri Editörü: A. Ercan Gegez), Pazarlama İlkeleri, Beta Yayınları, 2018, İstanbul |
| 4. | Philip Kotler&Kevin Lane Keller,(Çeviri Editörü: İbrahim Kırova), Pazarlama Yönetimi, Beta yayınları,2018, İstanbul |
| 5. | Zeliha Eser, Sezer Korkmaz, Sevgi Ayşe Öztürk, Pazarlama Kavramlar-İlkeler-Kararlar, Siyasal Kitabevi, 2017, Ankara |
| 6. | Canan Ay &Tülin Ural/Editör/, Pazarlama İlkeleri, Lisans Yayıncılık, İstanbul |
| 7. | İsmail Kaya, Pazarlama Bi Tanedir, Bâbıali Kültür yayıncılık, İstanbul |
| 8. | William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy, (Çevri Editörü: Asım Günal Önce), Pazarlamanın temelleri-Bir Pazarlama stratejisi Planlama Yaklaşımı, Nobel yayınları, 2013, İstanbul |
| 9. | J. Paul Pter, James H. Donnely, (Çeviri Editörü: Aykan Candemir), Pazarlama Yönetimine Giriş, Nobel Yayınları, 2016, İstanbul |
| 10. | Aysel Erciş/editör/ Pazarlama İlkeleri, Atatürk Üniversitesi AÖF |
| 11. | Süphan Nasır, Pazarlama İlkeleri, İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi |
| 12. | Bayram Zafer Erdoğan, Vd., Pazarlamaya Giriş, Anadolu Üniversitesi AÖF |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 30 | 1 | 31 |
| Final Examination | 1 | 33 | 1 | 34 |
| TOTAL WORKLOAD (hours) | 121 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 4 | 3 | 3 | 4 | 2 | 1 | 1 | 3 | 1 | 2 | 3 | 3 |
OÇ-2 | 4 | 3 | 3 | 4 | 2 | 1 | 1 | 3 | 1 | 2 | 3 | 3 |
OÇ-3 | 4 | 3 | 3 | 4 | 3 | 2 | 1 | 3 | 1 | 2 | 4 | 3 |
OÇ-4 | 4 | 3 | 4 | 4 | 3 | 2 | 2 | 3 | 1 | 3 | 4 | 3 |
OÇ-5 | 4 | 3 | 3 | 4 | 3 | 2 | 2 | 4 | 1 | 3 | 4 | 3 |
OÇ-6 | 3 | 3 | 4 | 4 | 3 | 2 | 2 | 3 | 1 | 3 | 4 | 3 |