Information Package / Course Catalogue
Artificial Intelligence, Social Media and Applications in Economics
Course Code: ECON438
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to convey to students the connection between the rapidly developing artificial intelligence and social media issues and the economy. As the digital world develops rapidly, production and consumption systems also begin to change. This situation also directs the issues of production and distribution, which are the most fundamental issues of the economy. In this respect, the world is experiencing a rapid transition towards Industry 4.0 and Society 5.0. This new digital age will now determine the economic systems in the future. Additionally, as technology develops, whoever reaches the person the fastest becomes more competitive. This situation reveals the impact of artificial intelligence and social media applications on the global economic system. Therefore, this course teaches students the relationship between the digital world and the economy with the help of artificial intelligence and social media applications.

Course Content

Artificial Intelligence is expected to change the landscape of global industries and the economy in the coming years by increasing efficiency and changing business requirements. Artificial intelligence, which has developed rapidly in recent years and has an increasing place in human life, is expected to create a transformation similar to the industrial revolution in the global economy and labor market. As a result of this situation, business areas and employment areas began to change in the business world. While artificial intelligence and other applications cause some sectors to disappear, they also enable the emergence of new sectors. For this reason, radical changes are expected in production systems and employment areas. Another element that artificial intelligence brings to human life and directly affects the preferences of the individual is social media applications. Today, social media platforms have become critical components of supply and demand. In particular, the fact that social media applications have become a demand in individuals' lives has brought the control of supply to the agenda. The change brought about by social media in marketing, sales, advertising, demand psychology, financial payment systems and many other economic sectors transforms the structure of political and social communication. This transformation also led to the emergence of a new economic field. The sector, which stands out as the social media economy, resembles a digital market that can combine many economic activities. In summary, this course deals with the connection of artificial intelligence applications and social media systems, which are two important indicators of the digital world, with the most basic issues of the economy such as employment, consumption and production, and their impact on the economy in general.

Name of Lecturer(s)
Lec. Ahmet ÜNLÜ
Learning Outcomes
1.Students learn the digital economy.
2.Students comprehend the relationship between artificial intelligence and economy.
3.Students learn marketing and advertising systems in social media industry.
4.Students learn the impact of digital developments on the economy.
5.Students learn the requirements of the digital economy system.
Recommended or Required Reading
1.Akgül, B. (2021) . Dijital Medyanın Ekonomi Politiği. Akademisyen Yayınevi
2.Atıcı, G. (2020). Dijital Ekonomi. Nobel Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the Digital Economy
Week 2 - Theoretical
Production Systems and Technology
Week 3 - Theoretical
Stages of Industrialization
Week 4 - Theoretical
Industry 4.0 and Economic Transformation
Week 5 - Theoretical
Society 5.0 and Economic Transformation
Week 6 - Theoretical
Production Systems in the Digital World
Week 7 - Theoretical
Consumption Systems in the Digital World
Week 8 - Theoretical
Data in Digital Media
Week 9 - Theoretical
Labor Sector in the Digital World
Week 10 - Theoretical
Social Media Applications and Economy
Week 11 - Theoretical
Marketing and Advertisement on Social Media
Week 12 - Theoretical
Artificial Intelligence Applications and Economy
Week 13 - Theoretical
E-Commerce and Economy
Week 14 - Theoretical
Effects of Digitalization on Economic Indicators
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Midterm Examination110313
Final Examination120323
TOTAL WORKLOAD (hours)120
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
4
3
5
3
3
2
3
3
2
3
4
4
OÇ-2
4
3
4
3
3
3
3
3
2
3
4
4
OÇ-3
3
2
4
3
3
2
2
4
2
4
4
4
OÇ-4
4
3
4
3
3
3
3
3
2
3
4
4
OÇ-5
4
3
4
3
3
2
3
3
2
3
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026