Information Package / Course Catalogue
Introduction to Business - I
Course Code: ISL101
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Businesses have growned to be complex from the early days till present. As organizations flourish their problems increase. The employment of professionals with expertise is required to handle these problems. As a fundemantal business course, the goal of "introduction to business administration" is to introduce the students with the business functions as a initial step toward a career in business administration.

Course Content

General principles and concepts, the origin and historical development of the business, objectives of business , place and classification of business in economy, fact of growth at enterprises, the organization of business, business environment, factors affecting the choice of location of business organization, the costs and revenues of the business, business productivity, the functions of business.

Name of Lecturer(s)
Lec. Mustafa DOĞANER
Learning Outcomes
1.Explains the basic concepts and functions of business.
2.Classifies types of businesses and forms of establishment.
3.Defines the functions of management, production, marketing, finance, and human resources.
4.Analyzes the business environment (economic, social, technological).
5.Discusses ethical principles and the concept of social responsibility in the business world.
6.Evaluates current business practices at a basic level.
Recommended or Required Reading
1.Genel İşletme, Prof. Dr. Şan ÖZ-ALP ve diğerleri, AÖF Yayınları, Eskişehir, 1999.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Business, Basic Concepts
Week 2 - Theoretical
Business Features
Week 3 - Theoretical
Economic and Legal Environment
Week 4 - Theoretical
Demographic Environment, Social Environment
Week 5 - Theoretical
Concept of Management, Management Functions
Week 6 - Theoretical
Organization
Week 7 - Theoretical
Human Resource Management
Week 8 - Theoretical
Time Value of Money
Week 9 - Theoretical
Functions of Human Resource Management
Week 10 - Theoretical
Marketing Management
Week 11 - Theoretical
Product and Price
Week 12 - Theoretical
Distribution
Week 13 - Theoretical
Promotion
Week 14 - Theoretical
Discussion, problem solving for the final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination130131
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
4
3
2
3
2
2
3
2
2
OÇ-2
4
3
2
1
2
1
1
3
1
1
OÇ-3
5
4
3
2
3
3
2
3
3
2
OÇ-4
3
3
3
2
3
2
4
2
2
3
OÇ-5
2
2
2
1
3
2
5
1
1
5
OÇ-6
4
3
3
3
3
3
3
3
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026