Information Package / Course Catalogue
Strategic Management
Course Code: ISL306
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim is to develop students' knowledge and skills in monitoring and analyzing the business environment, identifying problems that require strategic decisions, generating strategic solutions to these problems, offering strategic alternatives, and applying strategic management techniques.

Course Content

General Principles and Management Process, Strategic Management Theories, External Environmental Analysis, Business Analysis,tatus Determination Matrix, Strategic Orientation, Basic and Senior Management Strategies, Competitive Strategies (Cost Leadership and concentration), Competitive Strategies (differentiation), Functional Strategies, Techniques Used in the application of Management Strategy,application of management strategies, Corporate Governance.

Name of Lecturer(s)
Lec. Başak DOĞAN
Learning Outcomes
1.Explains the concept of strategy and the management process.
2.Applies analysis methods such as SWOT and PEST.
3.Conducts competitive analysis (Porter, BCG matrix, etc.).
4.Formulates strategic goals and objectives.
5.Defines corporate and business-level strategies.
6.Explains strategy implementation and control.
Recommended or Required Reading
1.Hayri Ülgen ve Kadri Mirze (2024), İşletmelerde Stratejik Yönetim, 11.baskı, (İstanbul: Beta).
Weekly Detailed Course Contents
Week 1 - Theoretical
Terms and concepts related to Strategic Management (Business, Management, Strategic Management, Strategy, Tactics, Policy)
Week 2 - Theoretical
Strategic Management elements (Long Term, Sustainable Competitive Advantage, Above Average Return); Overview of the Strategic Management process
Week 3 - Theoretical
Strategic awareness and choice of strategists
Week 4 - Theoretical
Remote external environment analysis
Week 5 - Theoretical
Near external environment analysis; Red Oceans-Blue Oceans
Week 6 - Theoretical
Internal environment analysis
Week 7 - Theoretical
Measurement of environmental elements and situation determination matrices (SWOT Analysis, Performance Forces Analysis, Balance Analysis)
Week 8 - Theoretical
Strategic direction (definition of the business work, mission, vision, goals and objectives)
Week 9 - Theoretical
Basic strategies (Growth, Downsizing, Stable, Mixed Strategies) and subgroups of basic strategies (Related/Unrelated, Dependent/Independent, Horizontal/Vertical, Active/Passive Strategies)
Week 10 - Theoretical
Top management strategies (Diversification and Withdrawal Strategies); Techniques used in managing top management strategies (Boston Advisory Group Matrix, Hofer Business Units Portfolio Management Matrix)
Week 11 - Theoretical
Competitive strategies (Cost Leadership Strategy, Differentiation Strategy, Focused Strategies, Unified Competitive Strategies)
Week 12 - Theoretical
Functional strategies
Week 13 - Theoretical
Implementation of strategies and strategic control
Week 14 - Theoretical
Future projection and strategic management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Midterm Examination130131
Final Examination135136
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
4
4
3
4
3
2
4
3
3
OÇ-2
5
4
4
3
4
3
2
4
3
3
OÇ-3
5
4
4
3
4
3
2
4
3
3
OÇ-4
5
4
4
4
4
3
2
4
3
3
OÇ-5
5
4
4
3
4
3
2
4
3
3
OÇ-6
5
4
4
4
4
3
2
4
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026