Information Package / Course Catalogue
Electronic Marketing Methods
Course Code: ISL314
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main purpose of this course is to introduce the rapid-developing new trade and marketing settings and prospects, teach how to apply marketing knowldege in e-business settings and develop skills and proficiencies to analyze opportunities in electronic markets and design and implement pertaining marketing strategies.

Course Content

Electronic marketing concept on the lights of developments of marketing concept, basic Internet concepts, infrasstructure of electronic commerce and developments in electronic commerce, Internet store development process and developing electronic marketing mix.

Name of Lecturer(s)
Lec. Esma ACAYIP
Learning Outcomes
1.Defines digital marketing tools.
2.Develops SEO and content strategies.
3.Plans social media campaigns.
4.Applies mobile and email marketing techniques.
5.Uses performance measurement tools.
6.Analyzes the impact of e-marketing on customer relations.
Recommended or Required Reading
1.ÖZMEN, Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, Geliştirilmiş 3. Baskı, İstanbul, 2009.
2.AKSOY, Ramazan, İnternet Ortamında Pazarlama
Weekly Detailed Course Contents
Week 1 - Theoretical
The aim of the course and the course, its execution, the Network Economy and Electronic Commerce concepts of
Week 2 - Theoretical
Concepts of e-transformation, and E-Commerce
Week 3 - Theoretical
E-Business Models
Week 4 - Theoretical
Features of the Web Site and E-Service Quality
Week 5 - Theoretical
Electronic marketing concepts and strategies
Week 6 - Theoretical
Customer relationship management and e-CRM
Week 7 - Theoretical
Data Warehousing and Data Mining
Week 8 - Theoretical
Data Warehousing and Data Mining
Week 9 - Theoretical
Electronic Commerce Payment Systems
Week 10 - Theoretical
Electronic Commerce Security
Week 11 - Theoretical
Electronic marketing, marketing mix, product-price
Week 12 - Theoretical
Electronic marketing, marketing mix, distribution-promotion
Week 13 - Theoretical
Using e-marketing, social media
Week 14 - Theoretical
Consumer behavior on the Internet
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination128129
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
4
4
3
3
3
2
4
2
3
OÇ-2
4
4
4
3
3
3
2
4
2
3
OÇ-3
4
4
4
3
3
3
3
4
3
3
OÇ-4
4
4
4
3
3
3
3
4
3
3
OÇ-5
4
4
5
4
4
4
3
4
3
4
OÇ-6
4
4
4
3
3
3
3
4
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026