Information Package / Course Catalogue
| Course Code | : UTIF200 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
the aim of this lecture is to teach international aspects of marketing
this lecture covers international marketing environmet and discuss how different conditions affect marketing
| Lec. Bilge DOĞANLI |
| 1. | Prepares marketing programs for a product |
| 2. | Defines product, price, promotion and distribution strategies. |
| 3. | Takes decisions about product, price, promotion and distribution. |
| 4. | Organizes a marketing department. |
| 5. | Controls and audits marketing activities. |
| 1. | Küresel Pazarlama Warren Keegan ve Mark C. Yeşil Prentice Salonu |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 20 | 1 | 21 |
| Final Examination | 1 | 25 | 1 | 26 |
| TOTAL WORKLOAD (hours) | 103 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 4 | 4 | 5 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | ||
OÇ-2 | 4 | 4 | 3 | 4 | 2 | 4 | 2 | 5 | 4 | 3 | ||
OÇ-3 | 3 | 3 | 5 | 4 | 4 | 3 | 2 | 4 | 5 | 2 | ||
OÇ-4 | 5 | 4 | 4 | 5 | 4 | 3 | 5 | 4 | 5 | 4 | ||
OÇ-5 | 3 | 4 | 4 | 5 | 4 | 2 | 5 | 4 | 5 | 3 | ||