In this course, the contribution of agricultural enterprises' activities to customer value creation will be examined and how enterprises can determine the sources of their competitive advantages through value chain analysis will be discussed. For this purpose, the value chain will be discussed at macro and micro levels. At the macro level, the importance of the industry framework in which businesses operate in creating value will be emphasized; Then, at the micro level, the impact of internal processes of businesses on value will be discussed.

Conceptual Framework of the Value Chain in the Agri-Food Sector, Basic Activities in the Value Chain, Porter's and FAO's Value Chain Models, Methodology of Value Chain Analysis and other economic methods used, Information Flow in the Value Chain, Value Chain Approach for Agricultural Enterprises, Sustainable Agri-Food Value Chain, Value Consumption Chain Model