Information Package / Course Catalogue
| Course Code | : TE311 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The applicability of the principles of modern marketing concept and marketing of agricultural products and agricultural products can be provided information about how to teach the effectiveness of the organization of the market.
Marketing concept, differences in understanding of classic and modern marketing of agricultural products, factors affecting supply and demand, price formation, equilibrium price, the concept of elasticity in agricultural products, agricultural products, marketing channels,marketing magrin calculations of agricultural products and strategies to reveal the importance of new product development, promotion activities, brands and branding, standardization and market segmentation strategies, the implementation phases of marketing research case study to examine teaching practices.
| Prof. Renan TUNALIOĞLU |
| 1. | Understand the definition of marketing |
| 2. | Elasticities of supply and demand characteristics of agricultural products, and marketing of agricultural products, the effects of calculation and interpretation of flexibilities |
| 3. | Evaluate agricultural prices under different market conditions |
| 4. | Examination of agricultural products, pricing and pricing strategies |
| 5. | Utilization of agricultural products, marketing channels, the functioning and efficiency of marketing channels |
| 6. | Interpret the concept of the marketing margin of agricultural products |
| 7. | Can be analyzed in the agricultural sector strategies in new product development, brand concept, branding evaluate |
| 8. | Agricultural marketing, promotion, marketing research and marketing research be able to comprehend |
| 9. | The concept of standardization and to analyze the institutional structure of agricultural products |
| 10. | The concept of target markets, marketing of agricultural products and to evaluate strategies to be followed in the selection of target market |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 1 | 3 | 3 | 4 | 5 | 5 | 1 | 4 | 4 | |
OÇ-2 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-3 | 1 | 3 | 3 | 4 | 5 | 5 | 1 | 4 | 4 | |
OÇ-4 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-5 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-6 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-7 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-8 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-9 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |
OÇ-10 | 1 | 3 | 3 | 4 | 4 | 5 | 1 | 4 | 4 | |