Information Package / Course Catalogue
Practical Entrepreneurship
Course Code: ISL326
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This class aims to teach students interested in entepreneurship about creating awareness as applied to their career.

Course Content

Testing the nature of entrepreneurship, business development and intellectual creativity exercises, business plan concept and elements; market research, marketing plan, production plan, management plan, financial plan, writing a business plan and presentation to be aware of issues and workshops.

Name of Lecturer(s)
Res. Assist. Ümit KACIR
Learning Outcomes
1.Defines types of entrepreneurship.
2.Develops business ideas.
3.Prepares business model canvas.
4.Writes a business plan.
5.Analyzes financial resources.
6.Evaluates success and failure cases of entrepreneurs.
Recommended or Required Reading
1.ÜNLÜÖNEN, K. (2025), Girişimcilik: Teori, Süreç ve Uygulama, Detay Yayınevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Principle foundations of Etrepreneurs, Entrpreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity
Week 2 - Theoretical
Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation
Week 3 - Theoretical
Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs
Week 4 - Theoretical
Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution)
Week 5 - Theoretical
Business plan concepts and business plan elements (manufacturing, production/service plan) planning production
Week 6 - Theoretical
Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management
Week 7 - Theoretical
Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow)
Week 8 - Theoretical
Market Research and workshop project according to the market plan
Week 9 - Theoretical
Manufacturing (production, service) plan workshop project
Week 10 - Theoretical
Yönetim planına yönelik atölye çalışması
Week 11 - Theoretical
Workshop project for the financial plan
Week 12 - Theoretical
Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management
Week 13 - Theoretical
Writing of Business Plan and Presentation
Week 14 - Theoretical
Writing of Business Plan and Presentation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination128129
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes