Information Package / Course Catalogue
Sports Marketing
Course Code: SYB224
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to explain the concepts of sports industry, sports product, sports consumer and sports marketing and to interpret them with marketing communication perspective.

Course Content

Marketing communication, Branding in sport and discussing the future of sport marketing.

Name of Lecturer(s)