Information Package / Course Catalogue
Strategic Marketing in Hospitality Industry
Course Code: YHM344
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the course is to comprehend the long term marketing aproach wich is required by the dramatic increase in competition in the industry, and to understand the differences from traditional marketing aproach.

Course Content

Comparison of traditional marketing and strategic marketing, strategic marketing planning, importance and scope of strategic marketing for accommodation sector

Name of Lecturer(s)