Information Package / Course Catalogue
Customer Loyalty (english)
Course Code: YHM445
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: English
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

By pointing out the importance of customer loyalty, teaching the methods that can be used to maintain customer loyalty.

Course Content

Teaching the subjects related with customer satisfaction and complaint method in order to maintain customer loyalty.

Name of Lecturer(s)