Information Package / Course Catalogue
| Course Code | : İK452 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
Advertising will be introduced within the context of marketing.
This course will examine marketing advertising and promotion issues.
| Prof. Fisun YÜKSEL |
| 1. | Preparing a draft of advertising budgeting. |
| 2. | Measuring the effectiveness of advertising. |
| 3. | Distinguishing required communication skills in marketing communications issues. |
| 4. | To associate advertising message with consumer behavior. |
| 5. | Implementing knowledge and skills of advertising in marketing. |
| 1. | Lecture Notes |
| 2. | K. Clow, D. Baack, Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Nobel Akademik Yayıncılık, 2024. |
| 3. | G. BELCH, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill Higher Education, 2003. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Individual Work | 13 | 0 | 3 | 39 |
| Midterm Examination | 1 | 20 | 1 | 21 |
| Final Examination | 1 | 25 | 1 | 26 |
| TOTAL WORKLOAD (hours) | 151 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 4 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 |
OÇ-4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 3 |
OÇ-5 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |