Information Package / Course Catalogue
Social Media Analysis and Management
Course Code: YBS260
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The aim of this course; how to use social media tools in business, method of work done through social media, to inform students about reporting analysis of the activities carried out

Course Content

create content on social media and enhance expression, business model innovations that influence of social networks, manage online reputation, an online asset, legal structures and representation, measures and sanctions, basic spreading forms in social networks and social media, social media in the context of business model innovation, monitoring social media , discourse and sensitivity analysis methods

Name of Lecturer(s)
Assoc. Prof. Büşra KUTLU KARABIYIK
Learning Outcomes
1.To explain the process in social media
2.Studies conducted via social media (campaigns, promotions and so on.)Use the method for measuring key performance indicators to be used
3.Be able to provide reports for companies using social media
4.Having knowledge about the management of social media
5.Have the necessary knowledge and skills to use social media channels effectively
Recommended or Required Reading
1.Instructor Course Notes
2.Blanchard, O. (2011). Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization , Pearson Education.
3.Kırık, A.M. ve Büyükaslan, A. (2013). Sosyal Medya Araştırmaları 1, Çizgi Yayınevi
4.Kara, T. ve Özgen, E. (2012). Sosyal Medya - Akademi. Beta Yayınları.
5.Poynter, R. (2012). İnternet ve Sosyal Medya Araştırmaları El Kitabı, Optimist Yayım Dağıtım
Weekly Detailed Course Contents
Week 1 - Theoretical
The development of social media
Week 1 - Preparation Work
Course Material
Week 2 - Theoretical
Consumer behavior on Social media
Week 2 - Preparation Work
Course Material
Week 3 - Theoretical
create content on social media
Week 3 - Intermediate Exam
Course Material
Week 4 - Theoretical
marketing and feedback on social media
Week 4 - Preparation Work
Course Material
Week 5 - Theoretical
Steps to be followed in social media measurement
Week 5 - Preparation Work
Course Material
Week 6 - Theoretical
Statistical methods used in Social Media
Week 6 - Preparation Work
Course Material
Week 7 - Theoretical
Statistical methods used in Social Media
Week 7 - Preparation Work
Course Material
Week 8 - Theoretical
Platform can be used in the measurement and analysis
Week 8 - Preparation Work
Course Material
Week 9 - Intermediate Exam
Reporting of social media analysis
Week 10 - Intermediate Exam
Legal and ethical aspects of social media
Week 11 - Theoretical
Legal and ethical aspects of social media
Week 11 - Preparation Work
Course Material
Week 12 - Theoretical
Examples of work in social media analysis
Week 12 - Preparation Work
Course Material
Week 13 - Theoretical
Examples of work in social media analysis
Week 13 - Preparation Work
Course Material
Week 14 - Theoretical
Course Evaluation
Week 14 - Preparation Work
Course Material
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Assignment132026
Individual Work132026
Quiz24110
Midterm Examination19110
Final Examination112113
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
5
4
5
4
OÇ-2
3
4
4
OÇ-3
OÇ-4
3
4
4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026