The aim of this course; how to use social media tools in business, method of work done through social media, to inform students about reporting analysis of the activities carried out

create content on social media and enhance expression, business model innovations that influence of social networks, manage online reputation, an online asset, legal structures and representation, measures and sanctions, basic spreading forms in social networks and social media, social media in the context of business model innovation, monitoring social media , discourse and sensitivity analysis methods