The purpose of this course is to teach the theoretical and practical aspects of marketing planning, organization, coordination, implementation and control which are the functions that are regarded as the basic principles in the management of marketing activities in line with specific goals. The developments and changes in the marketing in the new economic era will be explained to evaluate the applicability of new marketing concepts.

Marketing system, marketing environment, the place and the importance of marketing system within the organization, consumer behavior, producer, reseller, government markets, market segmentation, market forecasting, growth and competitive strategies, marketing organization, marketing planning , product policy, new product, price, distribution channel, sales promotion and sales force decisions, marketing audit, social, legal and ethical issues in marketing.