Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Zeliha CAN ERGÜN

Lec. Alper YILMAZ

Res. Assist. Ahmet AKBULUT

Res. Assist. Hatice CAN

Fatma KARACA

International Marketing

Course Code	: UTİ306
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

The aim of this course is to explain the importance of the international marketing and giveinformation about foreign market conditions.

Course Content

Increasing and developing foreign trade activities as a consequence of globalization will be analyzed and marketing decisions and working of business canalizing foreign markets will be discussed. Basic concepts included in the course content are marketing, market and marketing strategies, international marketing principles, micro and macro marketing, consumer markets, corporate markets, international markets, measurement of markets, principles of target market distribution, marketing mix, goods and services, price, distribution canals, promotion, samples and implementations.

Name of Lecturer(s)

Prof. Fisun YÜKSEL

Learning Outcomes

1.	Learning macro environmental conditions affecting international marketing decisions.
2.	Comprehending the importance of international marketing researches, learning stages of international marketing planning.
3.	Learning segmentation, target market and positioning in international marketing.
4.	Learning strategies for penetration to international markets.
5.	Learns Pricing Decisions in International Markets

Recommended or Required Reading

1.	İpek ALTINBAŞAK, Ayşe AKYOL, Sanem ALKIBAY, Küresel Pazarlama Yönetimi, Beta Yayın, İstanbul, 2008 .

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to International Marketing

Week 2 - Theoretical

International Economic Environment

Week 3 - Theoretical

International Trade Environment

Week 4 - Theoretical

Sociocultural Environment

Week 5 - Theoretical

Political-Legal Environment

Week 6 - Theoretical

Global Information Systems and Marketing Research

Week 7 - Theoretical

Global Segmentation, Target Market and Positioning

Week 8 - Theoretical

Strategies for Penetration to International Markets, Chapter 1: Export and Supply

Week 9 - Theoretical

Strategies for Penetration to International Markets, Chapter 2: Licence, Direct Investments, Strategic Partnership

Week 10 - Theoretical

International Marketing in the Digital Age, Leadership in International Marketing

Week 11 - Theoretical

International Marketing in the Digital Age, Ethics and Corporate Social Responsibility

Week 12 - Theoretical

Product and Brand Decisions in International Markets

Week 13 - Theoretical

Pricing Decisions in International Markets

Week 14 - Theoretical

Distribution Channels and Physical Distribution in International Markets

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	0	3	39
Individual Work	13	0	4	52
Midterm Examination	1	28	1	29
Final Examination	1	30	1	31
TOTAL WORKLOAD (hours)				151

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15
OÇ-1	4	3	3	3	4	4	4	5	5	4	3	3	3	3	3
OÇ-2	5	4	4	4	3	3	3	4	4	4	3	4	4	4	4
OÇ-3	4	3	4	3	4	4	4	5	5	5	4	4	5	4	3
OÇ-4	4	3	4	3	4	3	3	3	4	4	3	5	5	5	3
OÇ-5	4	3	4	5	4	3	2	5	3	5	4	2	5	3	5